10 Fashion Photography Tips - Digital Photography School: "Fashion photography should convey an essence of authority, so your direction of the model(s) needs to be confident and self-assured. Showing signs of anxiety, stress or lack of direction will invariably be reflected in the performance of your model so make the subject feel comfortable and involved. Organise a shot list before the shoot and rehearse technique and composition for each shot in your mind. Prepare the location, props and clothes ahead of time and for a truly effective shoot be sure to communicate your agenda, objective and posing directions coherently and calmly."
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