WoW Lens for iPhone puts more lenses within easy reach: "The iPhone comes with a competent camera out of the box, but it could be better. We've seen a set of the third-party lenses called the iPhone Lens Dial that provides all kinds of creativity options for photographers, but it's a little on the large side, and probably not something you would want to have on your phone all the time. The WoW Lens features a similar design, but it's quite a bit smaller and much more likely to remain on the iPhone even when not in use."
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