Exposing to the Right: "Exposing to the right (often refferred to as ETTR) is a technique that seems to polarise opinions across the internet so you can find plenty of examples of people supporting its use and an equal number of people claiming it adds no value. The principles of the technique however do hold value and are valid to consider when out taking images. As it is a technique that I regularly employ when photographing landscapes I wanted to share the reasoning behind it, and show an example of the benefit it can bring."
'via Blog this'
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