AMP aims to bring high dynamic range to videographers

AMP aims to bring high dynamic range to videographers: "It's a conundrum every serious photographer faces ... do you set your exposure so that the brightest objects in a scene are properly exposed but the darkest are underexposed, or so that the darkest are properly exposed but the brightest are overexposed? Or do you go with some compromise, where only the half-way-between objects look right?"