How to Get Superb Color in Your Photography – PictureCorrect: "Color accuracy is one of the most important aspects of photography. A big part of this is getting accurate white balance. White balance relates to the overall color hue in your images. Even a minor modification of color tone can mean a huge impact on all your photos.
White balance is important in portraiture, because it means accurate skin tones. If it is not set to an accurate setting then skin tones may seem slightly blue, greenish, or pink. It does not matter whether or not skin tone is light or dark. If your white balance is inappropriate for your shoot, you will find dissatisfying results."
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