Branding Your Photography Business – Part 1: Logos: "As a former PR person, the importance of branding was always a topic I was harping on with clients – from individual authors to multi-million dollar corporations and non-profit agencies. How a business presents itself can be the difference between success and failure. Photographers are no exception to this rule. How you brand your business – from logo to business cards, website to social media pages, portfolio to promo piece – all affect a buyer’s decision whether to work with you or not."
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